Professional copywriting
for your website

Let’s be honest. Websites without a clear message or without clear content are incredibly annoying. It’s no wonder visitors leave such websites quickly. This was the case 10 years ago, as the 2015 B2B Web Usability Report shows, and it still is. In B2B in particular, you need to ensure that information on services or products is commu­nicated clearly and that all necessary contact information is easily accessible. Ideally, the website text should also suggest expertise and thus build trust. Unlike in B2C, this is not best accomplished by writing in such a way that an eight-year-old can easily comprehend the text. In fact, in B2B, this tactic can be quite counterproductive. Gear absolutely everything towards your target group. If your readers are used to or are looking for complex or substantial texts, provide them. Therefore, common marketing copy often falls short. Our motto: less sales blah-blah, more substance. We offer:

Writing a single landing page is one thing; creating or revising an entire website is another. When writing a single landing page, the text should adopt the style of previous communication. When writing or revising an entire website, completely new possibilities and opportunities arise. The company’s communication can be rethought and redeveloped. As part of an SEO evaluation, content weaknesses can be identified and missing pages can be added. It is also not uncommon for stylistic inconsistencies to have crept into older company websites over the years and for some information to be out of date. These can then be corrected or updated in the course of a complete revision.

If you commission us, we first analyse your website with an eye on your goals and ideas. Then we draw up a list of suggestions of what we would change and how, and deliver a ‘battle plan’. Depending on the size of your website, it can take weeks or months to implement the entire plan. Before we begin implementing the changes, we create the text for a sample page at half price, often in two or three versions. If a draft meets your expectations, we then use it as a reference for all further revisions. So you get from us:

I am sure you have experienced this, too. You click on a link in a newsletter because something sounds interesting, only to end up on a page that offers nothing of value whatsoever. You’ve heard and read everything a thousand times before. It’s all too general, superficial, and boring. The result: you unsubscribe from the newsletter and start to associate negative things with the company or brand. Certainly, that is not what good content marketing looks like.

Of course, what makes a good landing page also depends on the function of the page. A landing page for a Google ad for a product in an online shop looks different and is written differently than a landing page for your newsletter or a blog entry. If the website is part of your content marketing, it should be informative or offer something new. It is not enough to have ChatGPT quickly summarise two existing pages. Thorough research is essential. If the content is right, it must then be clearly structured and presented in a style that appeals to your target group.

At least that’s what we mean by professional website copywriting. That is marketing by Beyond the Blur: