Audio optimisation
for lower bounce rates

Audio that captivates the audience

When viewers on YouTube & Co. don't finish a video, why is that? It more often has to do with poor audio quality than with poor video quality. To ensure good quality during recording, professional microphones, good acoustics, and little to no background noise would be ideal. If this is not possible, a thorough post-production can help. We analyse the audio quality of your videos, eliminate problems and optimise EQ and volume for your platform of choice.
Audio optimisation - symbolic image: Hermes plays the lyre as an analogy for improving audio quality

Why an audio optimisation
is worth it

Clear sound. Effective marketing.

Poor audio quality is poison for your marketing. If viewers drop out prematurely, this will drive up the costs of your campaigns. If what they hear is difficult to understand, viewers are also less inclined to believe what they hear. The message may still be received, but its impact is going to be limited. A double slap in the face, so to speak.

Modern AI software such as Adobe Enhance Speech or Ultimate Vocal Remover sometimes are surprisingly good at filtering out background noise and improving speech quality. However, there is a lack of options for adjusting the parameters in detail. They often produce artefacts in the audio that are just as tiring for the listener as the disturbing background noise that you wanted to remove. They lack the surgical precision of professional audio repair tools such as iZotope RX.

In addition, these programmes do not optimise the audio sufficiently for the individual media platform. This in turn can lead to a deterioration in the audio quality on the platform. For example, if the volume is too high, YouTube compresses the audio. As a consequence, unsightly distortions occur. It be­comes more difficult to listen to the audio. Plug-ins such as MeterPlugs Loudness Penalty can be extremely helpful here and provide a remedy.

It’s not enough to have various audio tools to hand. You need to know how these are best combined to get the best possible results. What these are depends on the characteristics of a particular recording and varies from project to project. In short: it takes experience. That’s why we take care of the audio clean-up and optimise it for the respective platform for you. The result:

  • Improves attention
  • More positive reaction from the viewer
  • Lower bounce rates
  • More effective and cheaper campaigns